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Podcast Marketing: The next big thing for your Small Business

Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand’s story, build authority, and encourage word-of-mouth marketing.

How to market your podcast?

Leverage the audience of your guest: Make it easy for guests to share by creating snippets and quote images. We’re fortunate that our podcast has an interview format, where we get to talk to amazing people like Rand Fishkin of Moz and Meghan Keaney Anderson of HubSpot.

Promote on social media in a dozen different ways: Share rich media, soundbites, video, images, teasers, evergreen — anything you can think of. We’re so lucky to have the amazing social networks that we do. There’s just so much creativity and fun to be had with promoting a podcast on social media. For starters, share an update when the episode first goes live.

Release at least 3 episodes on launch day: “I actually received negative reviews from people who had listened to the first episode and were upset that there was only one.” The quote is from Pat Flynn, the founder of Smart Passive Income. His advice about launch quantity is right in line with the best tips from others, too.

Convert the audio to a YouTube video: Name your video “Interview with …” for potential SEO. One thing we’d love to be able to do with the podcast is to repurpose it in as many ways as possible. Some companies do neat things, mixing live video (on Facebook and Periscope) with the live podcast interview. We’re excited to try a slightly different route.We’re keen to add every episode of the podcast to our YouTube channel.

Submit your podcast to podcatchers and aggregators: Podcatchers — a pretty cool name, right? They are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone. Beyond the iOS podcatcher, there are dozens of other apps that collect and play podcasts, and there are a host of websites that feature new podcasts and assist with discovery.

What type of marketing is podcast?

Creating a landing page for a podcast: For the convenience of listeners, create a unique landing page for your podcast. It should make sure that users concentrate on listening to your podcast’s episodes. Additionally, the website ought to have a strong heading that conveys how valuable your product is. Describe your podcast and the advantages that listeners will experience. Additionally, confirm that all of the published episodes’ links are active on the website. It only takes a few minutes to create a landing page with SendPulse, and the procedure is incredibly straightforward. With the aid of our drag and drop builder, creating a stunning landing page for your podcast will be a breeze.

Make a number of episodes: It’s imperative to offer more than one episode to listeners when you first launch your podcast. People will always be compelled to listen to multiple episodes one after another if the podcast is interesting and relevant. Prepare three to five episodes of your podcast in advance to prevent listener annoyance and negative feedback.

Develop a marketing plan utilising influencer: You can always get advice from influential people. They are experts in their industry who have succeeded in winning people’s respect and love. Influencers are highly knowledgeable in a particular industry and are able to suggest reliable businesses. You need to track down subject matter experts for your podcasts. Verify if they consent to publicise the launch of your podcast.

Make use of podcatchers:Podcatchers are apps that play different podcasts, which results in better awareness of your company and podcast. You can find many apps that introduce new podcasts to the audience. Your podcast can be the next. iOS, Castro, Podcast Addict, and the Podcast Republic are on the list of the most popular ones. So if you need some extra exposure and promotion, leverage these apps.

Think of paid ads:To drive traffic to your podcast website, you need paid ads. You can place them on social media or in paid search results. People who search for similar information will encounter the ad and discover about your podcast. Paid ads bring real results in terms of traffic and the base of listeners.

How does podcast marketing work?

Podcast advertising is podcasting as a medium to promote a particular product, service, or business. This involves podcast ads which are the promotional breaks in podcast content where the host reads an advertisement for a brand. In some cases, the ad is a pre-recorded message inserted into the audio.

To get started, find your audience.

With podcasts more popular than ever before, there’s plenty of room for advertisers to get creative. But if you’re a new to the audio landscape, learning how to advertise on podcasts can seem especially daunting. Start the process by doing your research. Think about the podcasts and podcast categories that might align best with your industry and your target audience

Next, choose your approach.

After choosing your podcast, it’s time to find yourvoice With host-read ads, you can tap into a host’s familiar and trusted voice to deliver your ad either in a scripted format that showcases your message, or an off-the-cuff approach with personal anecdotes and in-jokes.

Tap into our technology.

Spotify’s platform is the second most popular place to listen to podcasts in the world — and growing fast. We have over 381 million monthly active users, and over 100 monetizable podcasts — take a look at our extensive library. To make the most of this, we’ve launched Streaming Ad Insertion (SAI), which leverages streaming to deliver Spotify’s full digital suite of planning, reporting, and measurement capabilities.

Get accurate data.

SAI offers the most robust and transparent reporting available in podcasting. You’ll get confirmed ad impressions, so you know exactly how often your ad was heard and how many listeners heard it all the way through. SAI also allows you to understand your audience on a more intimate level, providing insight into listeners’ age, gender, device, and whether they’re streaming on an ad-supported or premium account.

Podcast for business

Authoritative Presence

A podcast provides a format for sharing your expertise in your industry. Audio files allow you to inject your enthusiasm and speaking skills to add an air of authority to the information that is often lacking in the written word. Regular podcasts with accurate information or ideas help establish you and your company as an authority in the business. Customers want a company that knows the industry, so the podcasts help build up that trust.

Audience Connection

Hearing the voice of the presenter gives the audience a stronger connection than simply reading the information on a web page. If you broadcast regular podcasts, the listeners become familiar with your voice and presentation style. This familiarity keeps them coming back and keeps your company in their minds. A podcast is a more personal way to reach out to new potential customers. They get a better idea of your values and way of running the business. Your audience also has more flexibility on how they listen to the podcast. With traditional print articles or websites, users must focus more attention on the task. Podcasts allow the audience to listen while doing other things.


A podcast is easy to produce, whether you have a commercial location or a home-based business. A computer is used to record the podcast. You’ll need a microphone to pick up the audio. A high-quality microphone makes your podcast sound better. A software program that edits audio files is also important to produce a quality podcast. This method of reaching customers is often more affordable than traditional advertising methods because you can do it on your own.

Brand Awareness

The familiarity and consistency of regular podcasts helps develop your company’s brand to make it a household name. You are able to integrate information about your products and services as they relate to the information in the podcast. For example, if you are a financial planner producing a podcast about retirement planning, work in information about the services you offer in that area. In this way, the podcasts serve as a type of advertisement for your business.

Podcast for small business

Behind the Brand

Fancy the chance to learn from the best in the biz? Behind the Brand, hosted by Gen L.A., takes you behind the scenes with some of Australia’s most amazing entrepreneurs. This podcast covers everything from start-ups to booming international enterprises. Every episode features a new business owner, so you can learn from successful people across a vast range of industries. Listen closely for fun and informative tales of wisdom!

What’s Up, Rusty?

Looking for a podcast that brings business and life together? Check out What’s Up, Rusty? Hosted by Russel Spurlin since November 2021, this podcast includes plenty of business inspiration. What’s Up, Rusty? is well known for its fun yet calm approach to all kinds of topics, from business advice to mental health, world struggles, and more. You can expect to find a mix of Q&A, interview, and chatty episodes, encouraging you to chase your dreams and set achievable goals.

Previous What’s Up, Rusty? episodes have included “Don’t Wait Do It Now” and “The Power of Showing Up.” You can always count on a dose of small business motivation.

Say It, All

Hosted by Jessica Filip, the Say It, All podcast is your number-one source of confidence, truth, and empowerment, including the good, bad, and ugly of entrepreneurship. Say It, All offers opinions, interviews, advice, and discussions on all things small business. You can expect episodes that help you adjust your mindset, set business goals, and defy the odds to turn your brand into a success story.

The Say It, All podcast has welcomed plenty of talented guests, including journalist and activist Suswati Basu and Apollo Grill owner Rachel Griffith. Want a feminist approach to small business learning? Here it is.

Small Business Made Simple

Still learning your way around the business world? The Small Business Made Simple podcast, hosted by marketer and social media expert Jenn Donovan, is for you! This podcast takes you through the basics of entrepreneurship, offering you a foundation for everything you need to know about marketing, sales,branding, and so on. It’s basically the podcast guidebook to running a small biz.

Previously, Jenn has produced podcast episodes covering sales page tips, marketing predictions, eCommerce advice, and more. Small Business Made Simple is the perfect beginner’s resource!

Grow a Small Business Podcast

If you’re keen to turn your small business into an empire, try the Grow a Small Business Podcast, hosted by Troy Trewin.

This podcast is designed to give you the skills you need to scale your business. In every episode, you’ll learn something new about strategic planning, digital marketing, business management, and more. Plus, hear from successful guest speakers.

In the past, the Grow a Small Business podcast has shared interviews with Harvard professors, chats about young entrepreneurship, and advice on making the most of marketing. This podcast offers everything you need!

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